Driving growth through digital first brand building
Driving growth through digital first brand building

SB Middle East Trading LLC is a Dubai-based multi-brand consumer goods accelerator built to bring the best of brands to the fast-growing markets of the GCC.
Founded by a team with deep FMCG leadership and entrepreneurial experience, we operate at the intersection of innovation, supply-chain strength, and digital-first execution. Our mission is simple: bring high-quality, purpose-led products to consumers across the UAE and beyond — with speed, discipline, and heart.

At SB Middle East, we are dedicated to providing our brands and partners with the highest level of business and management consulting services. We strive to help our clients achieve their goals and reach their full potential.

We have a team of experienced and highly skilled client partners who are committed to delivering exceptional results with digital first expansions in the region.

We take a collaborative approach to consult by working closely with our clients to understand their unique needs and develop customized solutions. We believe that effective communication and partnership are key to achieving success.
We love our customers, so feel free to visit during normal business hours.
Meydan Grandstand - D69 - Dubai - United Arab Emirates
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